O’NE1918

O’Neills International Sportswear is one of the leading sportswear brands in Ireland. The company has been in existence since 1918 and with the increased popularity of Gaelic games in Ireland the company has cemented its place as the No. 1 provider of playing kit and leisurewear to the GAA. The challenge facing O’Neills was to produce a brand that would allow them into non-GAA schools and clubs, and also establish themselves in other sports.

O’NE1918 was the answer to two specific briefs from the parent company. The identity reflects the tradition and history of O’Neills but also displays a new modern approach. It is equally effect away from the parent, O’NE1918 has allowed O’Neills to secure contracts in areas that they would have found difficult in the past.