Naturelle
We call Naturelle one of our first ‘Brand Believers’. This work came about due to a simple change to Naturelle’s glove packaging. Originally they were printing their packaging in Asia and using quite an intricate full colour logo. In order to progress the packaging, we suggested changing the logo to a simpler version.
Since then (and following further advice that some of their key products and branding did not sit well together) we have been on a journey that has included rebranding, web and a yearly catalogue. Particularly with our guidance on branding, there are parts of Naturelle that can stand alone and and are strong business assets.