Munster GAA
Look, there was no hiding the fact that Munster liked what we were doing up in Ulster. The GAA is an amateur organisation but in today’s world, they have to be professional in everything they do. Competition comes in the form of other sports and in Munster the big one is Rugby. Munster Rugby has invested heavily in its brand and image and the GAA needed to do the same.
As well as an image change we developed their website and a full range of promotional materials. They now feel they have the image to compete and they see the difference that a strong brand can create.
One of our designers is a Kerry girl, it was nice for her to work on something outside Ulster! Made her think of home.