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KISS – Keep it simple stupid, not exactly what we say to clients but this is a term that can applied to so many aspects of life. Take a look at the some of the largest logos/trademarks in the world, as these companies get bigger their image gets simpler, is there a message here?
This is a philosophy we stick to and apply to a business no matter what the size, just like the ICE case study, it is not about where that identity stands today but how will it look in the future. Working with us is an investment in your business, in Blue Peter style…here are a few we did earlier.