IT Sligo
Our initial assignment was to develop IT Sligo’s website and branding. The previous brand execution had applied specifically to student recruitment and the Institute management was keen for branding the reinforced IT Sligo’s regional role. It was also agreed that the name IT Sligo required reinforcement as the formal name of the Institute.
Developing the new brand was a whirlwind job – we took feedback from IT Sligo staff at the beginning of June 09 and the first items were in place for students and staff returning in September.
Since then we have been commissioned to develop a range of materials, as well as provide clear brand guidelines. The website has been launched and a keystone of the entire project has been the high level of integration across all media.