ICE

We rarely get to show off our skills on our own doorstep but a friend of the business was opening an off-licence at the back of his existing supermarket. Rather than thinking small, we always try to think of the bigger picture whether the client wants to or not. Good branding has to allow the business to grow and be relevant five or ten years from now.

ICE was a clever play on the word off-licence and we felt that it had great potential for franchising or expansion. Again the signage played a critical role in the overall design. For any business, one application can always be key and in this case, we designed to suit this medium.

A small project but one we are proud of in terms of the impact it has achieved.