BA
BA Components is one of our longest running clients. So much so that we nearly feel like part of the BA furniture. Design has always played a key role in their development and we are glad to have been part of that journey.
What we do for BA happens pretty much on a monthly basis. We are almost a part of the company’s strategy because with this level of trust that exists between us, the design element is never an after thought. Within their sector the competition wait to see what BA are doing next, because they never go the traditional route.
In late 2007 BA launched the Bella range and instead of going to dealers exclusively they also released the brand to the end user. With the development of a state-of the art website allowing the end user to buy a sample and also find their closest dealer, BA have bucked the trend of the traditional sector marketing.