BA Components Website Launched

BA have just launched their eagerly awaited website. This has been a labour of love for us and a real pleasure to work on with David, Brian and the team at BA.

For this assignment, we built on the work we did on the new BA Kitchen and bedroom brochures to produce a website that we’re really proud of and one that our client really likes. More importantly for them, already it is delivering web traffic and all-important customers.

The inspiration behind these projects was the simple but brilliant concept offered by BA that their products would be offered in any colour and any style. We helped reinforce this business idea across their marketing communication by delivering the strapline: “Pick a Colour any Colour, Choose a Style, Any Style”. Translating BA’s iconic product brochures into a user-friendly website presented LD’s web ninja Michael with a few technical headaches and a few sleepless nights. Sleepless due to work, not worry!

The art catalogue look and feel of the printed brochures is retained, as are the highly original product descriptions. These were inspired by the names of the individual products. Check them out and see if you can pick up some of the references to film, poetry and literature! Hope you enjoy browsing as much as we did creating.