The first large scale adverts for the University of Ulster HPC (High Performance Centre) branding got underway in November with banner adverts for the launch of the new HPC. Lairdesign have been working along with the Sports team at the University of Ulster for the past four months in relation to branding to launch the new HPC and to integrate the brand across the existing building and other campuses.

The branding focuses on creating a theme that will run across all aspects of the operation, which will form a truly inspiring working environment for both athletes and members of the public (staff/students/childrens clubs etc) The initial artwork creates a sense of something big is coming to the UUJ!

A start has now been made towards the run-up of the launch in May 2008, to which all are looking forward. More news will be updated on this project over the next few months.