‘Drink, Drugs and Sausage Rolls’, was the theme for the Ulster Council’s campaign for ‘Health, Wellness Programme’, aimed at new university students. Launched at university campuses and further education colleges across Northern Ireland at Freshers’ Fayres this campaign was designed to appeal to new students and advise them of the unhealthy lifestyle that many students slip into at college.

Backed by the GAA clothing brand Squareball, the design and print was carried out by Lairdesign. Using strong imagery and language that appeals to students the promotion got a lot of recognition in the colleges across the North as well as featured in ‘The Irish News’. You can download a copy of the Irish News Article by clicking the following link:

Drink, Drugs and Sausage Rolls - Irish News ( 1.5 Mb .pdf Document )