Lairdesign were involved in the redesign of the University of Ulster Sports Academy logo revision. After providing the UU with many versions a final design has just been approved and the Sports Department have stated that some of the more dynamic designs we produced shall be kept on file, allowing them to advance the identity in the future.

Following on from this we designed Corporate Guidelines for the use of this logo. These guidelines will allow the University to deliver strict regulations on the use of the logo in terms of colour, size, positioning and fonts, so that the same image appears exactly the same in a coherent manner across any medium.

The logo is now being used across many platforms including embroidery on UU sportswear in full colour, reverse, black and white etc.